Throughout his long and hugely successful career, Swifty Lazar represented the cream of Hollywood movie, musical and literary talent including Humphrey Bogart, Lauren Bacall, Truman Capote, Cher, Joan Collins, Noël Coward, Ira Gershwin, Cary Grant, Alan Jay Lerner, Frederick Loewe, Richard Rodgers & Oscar Hammerstein, Moss Hart, Ernest Hemingway, Gene Kelly, Madonna, Walter Matthau, Vladimir Nabokov, Clifford Odets, Tennessee Williams and American President Richard M. But although barely more than five feet tall, in the world of show business Swifty Lazar towered over everybody and the power he wielded was legendary. He was a compulsive “Germophobe” and has been described as self-possessed and arrogant with a look of the cartoon character Mr Magoo about him. He was short, bald and impeccably dressed in hand-tailored clothes and shoes with enormous black-framed glasses. Variously described as a brilliant wheeler-dealer, a lone-wolf dynamo and a manic egotist who dubbed himself the "Prince of Pitch," over the course of seven decades Swifty Lazar boasted the widest clientele in the Entertainment industry: everyone from Noël Coward to Cher and was universally regarded as part of showbiz royalty, but he absolutely detested the nickname “Swifty”!Īfter putting together three major deals for his client Humphrey Bogart in a single day in the 1950s, he was dubbed "Swifty" by Bogart, a nickname he always disliked.
Michael Grade introduces a portrait of the legendary American Uber-Agent Irving "Swifty" Lazar, who represented superstar actors, composers, musicians and authors.
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